3D Rendering used to only be accessible for the largest of commercial projects. However in recent years they have become much more prominent, allowing clients to preview how a design will look once complete in an array of commercial and residential building projects. As businesses lean more and more on 3D Technology for both marketing and product value, 3D Renderings are quickly becoming a standard service for build and design projects in Kansas City.
What is 3D Architectural Rendering?
In the past, architects would often use different techniques to make their two-dimensional drawings appear three-dimensional. In short, 3D architectural renderings are digitally created drawings that allow the client to stage and visualize residences and structures before they are built. By using various software like Autodesk 3DS Max, Maya or Houdini, the renderings allow intricate detail and design to be seen firsthand. Options in color, lighting, texture, and material can all be chosen, elevating the consumer experience in the Kansas City market.
How is an Architectural Rendering created?
As stated earlier, the latest technology and software on the market can be used to create a 3D architectural rendering. First, a basic outline of the structure is created by using floorpans or CAD drawings, also known as a “grey model”. While the initial drawing may not look like much, as the layers of lighting, material and texture are added, the building begins to look more and more realistic. Clients are now able to envision themselves living in a residence, complete with all their unique design selections.
Once these images are created, a secondary program such as Photoshop may be used to add more finite details and finishing touches. Additional information such as neighborhoods, roads or landscaping can also be included. After all, the most realistic the residence appears, the happier the client will be.
What are the Benefits for a Kansas City Builder or Designer?
While 3D Architectural Renderings may be impressive and visually appealing, can it really help your sales process? Here are a few ways that will help your business.
1. 3D Renderings are Cost Effective
Although 3D renderings may appear expensive initially, they can actually save you money in the long run. Physical 3D models are often expensive and time-consuming to build and often are discarded after the initial use. In addition to this, any changes to blueprints or physical models can often be very expensive to execute. On the other hand, with digital models, changes can easily be made with a few clicks. The money and time saved can easily be focused in other areas of your business.
2. Give your Marketing Strategy a Face Lift
Although architects may put many hours work into perfecting their blueprints, these aren’t exactly visually compelling to most of the public. With 3D renderings that look like photographs, it’ll be easy to draw in new customers and catch the eye of anyone who views the renderings. They are especially useful in any online marketing, specifically websites that potential homeowners may visit.
3. The World of Virtual Tours
Implementing 3D renderings opens up the world of virtual tours for your clients. You’ll be able to show clients how the light will hit at a certain time or day, or how the materials they have chosen will complement each other. Clients are able to understand the real world designs, taking the guesswork out of it.
Can 3D Rendering help you?
When beginning a new build or remodeling project in the Kansas City area, investing in 3D Rendering can have unparalleled benefits and success; both by elevating the overall package delivered, as well as saving valuable time and money on material costs. If you’ve used 3D Rendering before or are thinking about it, leave a message in the comments! We’d love to hear your thoughts.