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Picture KC Interior Design

Understanding Photography and Copyright Law

How well do you understand copyright law and how it pertains to real estate photography?

Here’s a story about a guy named Dan, who took a photo he found on Google Images and used it as his own, when the photographer noticed he was successfully able to sue, and Dan found himself paying $37,000 in court fees and usage rights.

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Picture KC Kansas City Real Estate Photographer

Everything you need to know to Market Real Estate on Instagram

Instagram has become one of the best social media platforms for market not only listings, but also for real estate brands.  Followers can be gained quickly and relatively easy if realtors use specific proven strategies.  Here is a basic introduction by best-selling author Jack Delosa to the etiquette behind building a brand that works:

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Picture KC Real Estate Photography Commercial Design

The Growing Trend of Selling Sight-Unseen

Could you imagine buying a home without ever stepping foot inside?

We all know how hot the market has been for sellers recently, and most realtors are probably aware of the growing trend of buyers making an offer without even viewing the property.  I learned this first-hand after a property I photographed in Raymore went under contract within ONE HOUR of being listed!

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Picture KC Interior Design

Simple Preparation for Any Real Estate Marketing Budget

The Kansas City market is still going strong, and that is excellent news for everyone!  However, this also means we are all very busy and must utilize our time wisely.  For the experienced scheduler, preparation and organization are two things that don’t go amiss.  So when it comes to making an appointment to have a property photographed, and meeting with your local professional photographer, it goes without saying some small preparation will go a long way. This is essential to keeping a full calendar of a busy real estate agent (or photographer) running as seamless as possible.

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Picture KC Kansas City Real Estate Photographer

Preparing a Home for the Kansas City Buyer

If you’ve ever hired a professional photographer to help sell a home, then you understand the importance of visual presentation.  Although professional photographs can certainly help get potential buyers in the door, they are much more effective when paired with complementary visual elements, like home staging.

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