Why Kansas City Real Estate Listings Need Video Walkthroughs

Jun 2, 2020 | Picture KC

Welcome back and happy June faithful blog readers! It’s peak season in the Kansas City real estate market, and we’ve got exciting new services to help you agents move your properties fast, like video walkthroughs!

We’re excited to add video services, 3D virtual tours, aerial and drone photography and more to our growing list of services. Adding these to our stellar photography will help you sell those listings fast!

And today, we’re going to show you how. Last week, we talked about 3D virtual tours but it’s time you get to know video walkthroughs. 

Video Walkthroughs Vs. 3D Virtual Tours

The easiest way to differentiate between video walkthroughs and 3D visuals tours is this:

  • Video walkthroughs are video
  • 3D virtual tours are still images that are stitched together to provide an immersive 360-degree experience

And yes — sometimes a “video walkthrough” is more of a “video flyover” as we can (and will) use drones to give an aerial perspective of the property. 

So just remember: 3D virtual tours = still images while video walkthroughs use video. Easy enough? Moving on…

Why Do You Need Video For Your Real Estate Listing

Let’s be real here. It’s 2020 and video content is king for all forms of marketing. 

Video can help bring more eyes to your listings and generate leads. It offers enhanced viewing to go along with those polished images (which are still necessary too).

While that all sounds great and fine, you’re likely wondering what your return on investment will be. Is the juice worth the squeeze when it comes to video walkthroughs?

Here’s an example of a video walkthrough we created just last month!

Let me drop some numbers on you from Wyzowl.

They gathered stats from 656 respondents in December 2019 to give us the state of video marketing in 2020. Let’s skip right down to their return on investment section and here you go:

  • 87% of video marketers say video has increased traffic to their website.
  • 81% of video marketers say video has helped increase the average time their visitors spend on page.
  • 95% of video marketers say video has helped increase user understanding of their product or service.
  • 83% of video marketers say video has helped them generate leads.
  • 80% of video marketers say video has directly helped increase sales.
  • 43% of video marketers say video has reduced the number of support calls they’ve received.
  • 89% of video marketers say video, in general, gives them a good return on their investment.

Those are some pretty dazzling numbers, I must say. 

Video Content Sells

The most relevant statistics I could find that are specific to the real estate industry come from this 2016 study from Bold content

4. 73% of homeowners would be more likely to list with a realtor who uses video to market their home.

How’s all that for ROI?! I’d say the proof is in the pudding.

Video walkthroughs take you into a space in a way that still images simply cannot. They give you some real “wow” factor that every home-buyer is seeking. You’ll be able to show off your listing’s style, character, soft tones, light textures, which will help it appeal to more viewers.

Video walkthroughs take your listings to another level. Plus, they’ll boost traffic to your YouTube channel (which means they’ll see your other listings).

And let’s not discount how highly shareable video content is nowadays. You can share video content on YouTube, Zillow, Facebook, Instagram, and of course, your own website. The more you share, the more your video and listing will be viewed, and you’ll form a more emotional connection with buyers.

That’s because video brings movement to a still space and sparks emotion with your viewer. Since home buying is a highly emotional experience, a video walkthrough is a foundation that helps you turn a lead into a sale. 

Video walkthroughs are especially important in the highly competitive Kansas City real estate market. Most of your competition is already using them, if you’re not, you’re lagging behind. 

Did We Mention Picture KC Offers Video Walkthroughs?

It’s true, we do! It’s time to take your listings to the next level. We’ll create stunning video to go along with our signature eye-catching imagery. We’ve even got a drone to take things to the skies and shoot some video of your property from above.

These video walkthroughs and aerial drone footage are becoming industry standards in real estate listing. Give us a shout today and we’ll add some video to your next listing. 

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